ONLINE SHOPPING has become a major disruptor in the retail industry as consumers can now search for product information and place product orders across different regions. Online retailers deliver their products directly to the consumers' home, offices or wherever they want. Shopping with AJ deals in all kind of fancy and bridal dresses that meticulously handcrafted with traditional embellishments and embroidery techniques inspired by the subcontinent heritage. Each carefully crafted dress is designed to complement the bride’s look on her wedding day.